What was the motivation behind starting ACN?

ACN was the vision of four entrepreneurs - Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz. These Co-Founders had countless years of direct sales experience between them, but were dissatisfied with other companies and job opportunities they had encountered. They realized that the only way to find a company they wanted to be a part of was to create that company.

So with a yellow legal pad in front of them, they formulated a business plan. On one side of the page they wrote down everything that they knew worked well, and on the other side everything that didn’t. They ripped the page in half and only kept the side that contained what would become the governing principles behind ACN - integrity, solid business practices, and a commitment to always putting the needs of the masses above the needs of themselves.